If you could find a Twitter influencer with the right audience, the right reputation, and the right price, what would you do?
Hopefully, you'd give the influencer a shot, and allow your brand the chance to reap the large benefits of influencer marketing. Of course, finding the right influencer isn't always easy. Download this checklist for a reminder of what to look out for when you're prospecting a brand ambassador, and to keep track of your top candidates.
In this checklist you'll see:
- The four essential traits of a viable influencer candidate
- Questions to ask yourself when evaluating a candidate
- Practical tips for finding answers to your questions using social media listening tools and tactics
- Fields to keep track of each candidate's name, handle, and potential
